Technical specifications

presentation specs

Your files must be sent 5 working days before the date your campaign is put online.
The Creation Studio checks your files before your campaigns go live, to ensure the best possible performance and results.
In the event of non-compliance, the Creation Studio will contact you to guide you towards the resolution of any problems.

Formats

Native / Traffikeo (Matériel Pro)

Agriaffaires MachineryZone Truckscorner
aperçu traffikeo Desktop
aperçu traffikeo Tablet
aperçu traffikeo Mobile
Support Dimensions Accepted technologie
Mobile
Tablet
Desktop
No specific dimensions; the size of the banner adapts to the type of screen. Native banners are made by us (template directly generated by our adserver).
To be provided
  • 1 photo : 100Ko maximum - 300x230px 72 dpi
  • Title: 45 characters spaces included
  • Text: 130 characters spaces included
  • Call to action : 30 characters spaces included
  • Redirection link

Templates & help

Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.


Click on the links below to download a template :

Native AD

Leboncoin L'Argus avendrealouer
aperçu traffikeo Desktop
aperçu traffikeo Tablet
aperçu traffikeo Mobile
Support Dimensions Accepted technologie
Mobile
Tablet
Desktop
No specific dimensions; the size of the banner adapts to the type of screen. Native banners are made by us (template directly generated by our adserver).
To be provided
  • 1 photo : 100Ko maximum - 480x340px 72 dpi
  • Title : 47 characters spaces included
  • Text: 130 characters spaces included
  • Call to action : 30 characters spaces included
  • Redirection link

Templates & help

On leboncoin en mosaic, we recommend a text of 70 characters ⇒ you will ensure its good readability.

Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.


Click on the links below to download a template :



For Leboncoin, L'argus and Leboncoin Immoneuf, please provide us with the information via this form.

Native APP

Leboncoin
aperçu traffikeo Tablet
aperçu traffikeo Mobile
Support Dimensions Accepted technologie
Mobile
Tablet
No specific dimensions; the size of the banner adapts to the type of screen. You have to provide us with the images in the dimensions indicated below in jpg, png or gif formats (Not animated on Android).
NB : The Native banners are then created by our service (template directly generated by our adserver).
To be provided
  • 1 photo : 100Ko maximum - 500x500px 72 dpi
  • Title : 50 characters (quotation marks and backslashes forbidden) spaces included
  • Text : 60 characters (quotation marks and backslashes forbidden) spaces included
  • Redirection link

Templates & help

Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.


Click on the links below to download a template :



For Leboncoin, L'argus and Leboncoin Immoneuf, please provide us with the information via this form.

Wallpaper

Agriaffaires MachineryZone Truckscorner Leboncoin L'Argus avendrealouer
Wallpaper overview 45
Wallpaper overview 44
Wallpaper overview 43
Agriaffaires MachineryZone Truckscorner Leboncoin
Support Dimensions Accepted technologie Maximum weight
Mobile
480x110 JPEG / Animated GIF / HTML5 75 ko
Tablet
1024x250 JPEG / HTML5 200 ko
Desktop
1800x1000 JPEG / HTML5 200 ko
L'Argus
Support Dimensions Accepted technologie Maximum weight
Mobile / Tablet
480x110 JPEG / Animated GIF / HTML5 75 ko
Desktop
1800x1000 JPEG / HTML5 200 ko
avendrealouer
Support Dimensions Accepted technologie Maximum weight
Desktop
1800x1000 JPEG / HTML5 200 ko
To be provided

- 1 à 3 creatives,
480x110
1024x250
1800x1000
Redirection link

Items must reach us 5 working days before going online and be validated 48 hours at the latest before going online.
- Companions are not required
- All sizes available must be delivered to us in order to cover all devices
- Any redirect or HTML creation must integrate/call its elements in HTTPS

Templates & help

Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
NB : During an LBC / MatPro bundle (Agriaffaires, MachineryZone and / or Truckscorner), you can create a unique skin for both platforms, however pay attention to the height of the header which is different from 20px.


Click on the links below to download a template :

Examples of creations

You can view some creations made by our Studio Créa :

Half page

Agriaffaires MachineryZone Truckscorner Leboncoin L'Argus avendrealouer
Half page banner overview Desktop
Half page banner overview Tablet
Support Dimensions Accepted technologie Maximum weight
Desktop
300x600 JPEG / PNG / HTML5 / HTML5 VIDEO
Tablet
300x600 JPEG / PNG / HTML5 / HTML5 VIDEO
To be provided
  • 1 photo : 100Ko maximum - 600x300px 72 dpi

- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see

Templates & help

Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.


Click on the links below to download a template :

Examples of creations

You can view some creations made by our Studio Créa :

Box

Agriaffaires MachineryZone Truckscorner Leboncoin L'Argus avendrealouer
Rectangle banner overview Desktop
Rectangle banner overview Tablet
Rectangle banner overview Mobile
Support Dimensions Accepted technologie Maximum weight
Desktop
300x250 JPEG / PNG / HTML5 / HTML5 VIDEO
Tablet
300x250 JPEG / PNG / HTML5 / HTML5 VIDEO
Mobile
300x250 JPEG / PNG / HTML5 / HTML5 VIDEO
To be provided
  • 1 photo : 100Ko maximum - 300x250px 72 dpi

- No rectangle on the Leboncoin, L'argus and avendrealouer sites on mobile devices.

- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see

Templates & help

Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.


Click on the links below to download a template :

Examples of creations

You can view some creations made by our Studio Créa :

Masthead

Leboncoin L'Argus
Half page banner overview Desktop
Support Dimensions Accepted technologie Maximum weight
Desktop
970x250 JPEG / PNG / HTML5 / HTML5 VIDEO
To be provided
  • 1 photo : 100Ko maximum - 970x250px 72 dpi

- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see

Templates & help

Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.


Click on the links below to download a template :

Examples of creations

You can view some creations made by our Studio Créa :

Skyscraper

Leboncoin L'Argus
Half page banner overview Desktop
Half page banner overview Tablet
Support Dimensions Accepted technologie Maximum weight
Desktop
160x600 ou 120x600 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
Tablet
160x600 ou 120x600 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
To be provided

- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see

Templates & help

Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.


Click on the links below to download a template :

Examples of creations

You can view some creations made by our Studio Créa :

Leaderboard ( Bannière)

Agriaffaires MachineryZone Truckscorner Leboncoin L'Argus avendrealouer
Leaderboard overview Desktop
Leaderboard overview Tablet
Leaderboard overview Mobile
Agriaffaires MachineryZone Truckscorner
Support Dimensions Accepted technologie Maximum weight
Desktop
970x90 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
Tablet
768x90 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
Mobile / App
320x50 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
Leboncoin L'Argus
Support Dimensions Accepted technologie Maximum weight
Desktop
970x90 ou 1000x90 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
Tablet
728x90 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
Mobile / App
320x50 ou 320x100 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
avendrealouer
Support Dimensions Accepted technologie Maximum weight
Desktop / tablette : HomePage
1000x90 ou 970x90 ou 728x90 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
Desktop / tablette : Listing
670x100 GIF / JPEG / PNG / HTML5 / HTML5 VIDEO
To be provided

- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see

Templates & help

Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.


Click on the links below to download a template :

Examples of creations

You can view some creations made by our Studio Créa :

Le Cube (Youtube)

Youtube
YT-5
YT-15
YT-6
Durée Résolution Formats / Ratios Maximum weight
La durée varie selon le format et le type de campagne. 1080p (Full HD)

Nombre de pixels (px) recommandé pour la HD :
1920 x 1080px (horizontal)
1080 x 1920px (vertical)
1080 x 1080px (carré)
.MPG (MPEG-2 or MPEG-4)

16:9 pour horizontal
9:16 pour vertical
1:1 pour carré
1 Giga
To be provided
  • 1 vidéo : 1 Go maximum

- Nom du fichier : ne peut pas comporter plus de 50 caractères et seuls les caractères ASCII sont autorisés.

- URL de destination : vérifiez qu'une URL de destination est spécifiée pour la création

Formats d'annonce vidéo :

Intérêt et engagement : Annonces vidéo désactivables
Les annonces vidéo désactivables peuvent être ignorées par les utilisateurs après cinq secondes.

Visibilité sur cible : Annonces vidéo non désactivables
Les utilisateurs doivent visionner les annonces vidéo non désactivables avant de pouvoir regarder les vidéos.

Émergence et mémorisation : Annonces bumper
Les internautes doivent visionner les courtes annonces vidéo non désactivables de six secondes maximum avant de pouvoir regarder les vidéos. Les annonces bumper sont activées quand les annonces désactivables ou non désactivables le sont également.

Cliquez ici pour avoir les spécifications complètes :

Meta / Social +

Instagram
aperçu traffikeo Desktop
aperçu traffikeo Tablet
aperçu traffikeo Mobile
Ad type Dimensions Formats / Ratios Maximum weight
Image 1080x1080px min JPG / PNG

entre 1.91:1 et 1:1
9:16 (vertical)
30 Mo
Video 1080x1080px min MP4 / MOV / GIF
Vidéo compression H.264

1:1 (pour desktop ou mobile)
4:5 (pour mobile)
9:16 (vertical)
4 Go
Carrousel 1080x1080px min JPG / PNG

16:9 (horizontal)
9:16 (vertical)
1:1 (carré)
30 Mo
To be provided
  • 1 à plusieurs images/vidéos en fonction du type de publicité, en respectant les spécifications ci-dessus.
  • Titre, texte principal et description : Voir spécifications complètes META.
  • Lien de redirection.

- Vous devez avoir un compte business Facebook et/ou Instagram pour activer une campagne META et un compte business Snap pour une campagne Snapchat.

Recommandations

Il s’agit ici d’exigences techniques, mais il existe aussi des proportions recommandées pour chaque placement. Par exemple, il est recommandé d’utiliser un format 1:1 pour le fil Facebook et un format 9:16 pour les stories Instagram. Il est possible d'utiliser la même image pour plusieurs placements et dans différents formats.

Cliquez ici pour avoir les spécifications complètes :

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